Website popup asking for donations

I am wondering if this can be seen as asking for funding from people that we would really just want to see website. One of our board members is looking into conflict of interest. If we are communicating with people about one thing and requesting support, for example politicians sending them to our site, is it seem as approaching folks unethically for donation? I ask as similar organizations have popup for newsletter first then later popup for donation or on specific pages.

May be over thinking this but obvious conflicts and ethical questions are not the only ones to sink ships. – thanks

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