How to Create a Nonprofit Marketing Strategy & Content What is Content? Content, in terms of marketing, is material used to portray a topic through a variety of mediums or marketing channels. Content can come in many forms, such as video, graphics, and “copy,” the words that go into each […]
Nonprofit Marketing
20 posts
Nonprofit Marketing & Fundraising Trends 2022 Stay updated on nonprofit marketing and fundraising trends! We have gathered the latest insights and examples of nonprofit marketing and fundraising trends to help guide your nonprofit digital strategy in 2022. We witnessed significant growth and change during 2021 in fundraising patterns and donor […]
New Nonprofit Trends in 2022 and How to Prepare The past two years have been tough for nonprofit organizations so we are looking into new nonprofit trends to get prepared. Looking back to 2020, many nonprofits struggled to stay afloat. Covid-19 put a massive strain on businesses of all types. […]
Updated March 24, 2022 If you’ve spent any time in the world of nonprofit copywriting, you’ll have heard the maxim: people give to people, not causes. We like people. We care about real people because they remind us of those we love and care about. Ourselves, our friends, our kids, […]
Is your nonprofit actively seeking to reach younger donors? While some organizations tend to focus on older and/or long-time supporters, the best time to start engaging with younger donors is now. After all, millennials and Generation Z now make up the largest combined segment of the population in the U.S. […]
Have you ever seen an ad for something you were recently shopping for online? This common experience in today’s world has a name: retargeting. To put it simply, retargeting is a digital advertising strategy that shows ads to people who recently visited your website. For the nonprofit sector, retargeting ads […]
What is a Sustainable Development Goal (SDG), anyway? You don’t need one more acronym, right? We hear you. The nonprofit sector is riddled with abbreviations of ways to do more good. LOI, DAF, and even NPO. That said, there is one more acronym that we should all be aware of: […]
Why Golf Outings Are Becoming the Go-To Fundraiser It’s no secret that fundraising evolved in the past year. In 2021, few in-person events could be done safely or even legally in the nonprofit space. Social distancing mandates and gathering restrictions took a toll on fundraisers across the board. That is, […]
Nonprofit’s Guide to Digital Advertising Why Nonprofit Digital Advertising is a Must Do you want the world to know about your mission and easily support it? We thought so. Nearly every major brand uses digital advertising to reach their current and prospective audience, including nonprofits! Digital advertising is often more […]
User Experience Still Reigns Supreme We’re often tempted to think that the latest marketing technology or social media platform will help us elevate our mission. Fast and new often trumps the tried and traditional. Yet that’s not always the best approach. In this interview, Larry Warkoczeski, a veteran marketer and […]