Starting off a new nonprofit Instagram

I recently got involved with a nonprofit that has revamped its mission and brand. As such, their also relaunching their social media presence. I'm working on the social media strategy for the org and debating how to get started.

I was envisioning one post to announce the relaunch. A post about the mission, a post about the vision, a post about the updated theory of change, etc etc. I was envisioning that through each of these posts I would relate it back to the needs of the audience (at least to the best of my estimation) and not just announce it like a lame press release.

But I'm also wondering if there's a better way to approach it. As I'm writing this, I'm wondering if maybe the other way to approach it is to start with the needs of the audience and work in the mission/vision/theory of change from there. That makes a lot of sense. I'm also wondering if it makes a whole helluva lot of difference starting out and maybe I just need to post and adjust as I go.

Does anybody have any thoughts? Or specific resources you might use to plan out the first 30-60-90 days of social media content for a new or revamped org?

Thanks!

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