Data resources for creating donor profiles?

Board chair of a small NP.

I’m looking for tools or other resources to gather data to curate some ideal donor profiles. I am comfortable with the general donor characteristics that apply broadly, but I need help with data indicators that potential donors may care about our cause.

We are a senior citizens center, with affordable housing units and a community meeting space for programs, clinics, etc. We have NO donor data for at least 5 years trailing (due to a disengaged board and an ED who wasn’t doing their job but wasn’t held accountable) so don’t have any data to start from.

submitted by /u/CinnamonGirlMT
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