Can someone explain how Global Citizen operates?

Articles on their recent global concert state that the organization raised $1.1 billion in pledges and commitments. (See example here:

As far as I can tell, this money does not pass through Global Citizen. And many of these pledges are done externally from Global Citizen. For example, the above article mentions that Lego Foundation is giving $150 million to UNICEF. In all of Lego's press releases and posts of the funding, there is no mention of Global Citizen and I'm sure the discussions happened over a period of time between Lego and UNICEF.

Does anyone know what role Global Citizen plays that they can take credit for all of these pledges?

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